I started working online in 2013 with a personal blog. Over time it grew into a tech news site read by thousands of people around the world, and it taught me the first rule of content: if the opening doesn't hold people, nobody reaches the end.
The turning point came in 2019, when I moved into digital marketing. Since then I have run ad campaigns for more than 50 clients, and grown step by step into the role of digital marketing manager, leading a full team. Through all those years I saw the gap, every day, between an ad that holds a viewer to the last second and one that slides past without a trace.
The hardest moment in every campaign was ordering the video. We'd write a detailed brief, and the UGC creator's cut would come back on a different angle. We'd ask for a 3D or cartoon ad, and it would arrive in another style entirely. The idea was clear on our side. It just got lost on its way to the screen.
That is where Sharpreel came from. I took what years of running ads had taught me, how to write an opening that holds and how to build an ad people watch to the end, and put it in the hands of AI tools. Now what goes into the brief is what shows up on screen, scene by scene, once you approve the storyboard and before anything is produced.
We have made dozens of ads since. Some are in our gallery and on our channels, others stayed private at their owners' request, including work for an official tourism body in Qatar. One of them, for a fragrance store, passed 400 sales.
Working with Sharpreel means those years come with every ad: from the script, through the storyboard, to a film built around your goal.