Ad angle and video script
Before any shot we settle why your audience buys, then write the ad around that reason.
What we write for you
The angle
The reason your audience buys: a need, a result, a comparison, or belonging. The whole ad is built on it.
The opening
On vertical feeds viewing is decided in the first seconds, so we open on a line or a scene, not an intro.
Three angles, not three cuts
For a campaign we deliver one angle per audience, not one idea in three colours.
Arabic written, not translated
In a neutral register the whole Gulf understands, with on-screen type designed as part of the direction.
How we work
Five stages, brief to delivery. Nothing gets made before you sign off.
Brief
Send product images and who you're selling to. One image is enough.
Angle
We come back with one or three ad angles built on the product.
Storyboard
A visual board of the scenes. Nothing is generated until you approve it.
See an example↓Production
We build the film with sound, music, and on-screen text.
Delivery
Platform-sized cuts, one revision round, and a spec card listing the tools used.
A pre-approval delivery
A storyboard as the client sees it
The client reviews every scene, approves it or asks for a change, and production waits for that.
Questions
What is the difference between an ad angle and a script?
The angle is the reason the ad is built on. The script is the order of scenes and words that carries that reason. We write the angle first, then the script.
Do I see the script before production?
Yes. The script comes with a visual storyboard of every scene, and production waits for your approval.
Which language do you write in?
Arabic in a neutral register the whole Gulf understands, and English when you need it. On-screen text is designed as part of the direction.
Make your product's video, starting now.
Talk to us on WhatsApp
Message us directly, and attach a product photo if you have one.
Or send your request by email